wild cherry

What is this monstrosity that now appears before me?

I purchased a bottle of Wild Cherry Pepsi at a gas station in Milwaukee, WI this morning and it is hideous.  A while ago I expressed my worries over the new Pepsi design, but I did not foresee it going this far.

The last Wild Cherry Pepsi design was a true marvel, but alas, no longer.  Gone is the wonderful wave of red riding into the trademark dark blue, now reduced to mere top-and-bottom borders.  The cherry, once kept far away from the Pepsi symbol, now does its best to crowd it over.  And the 'wild cherry' writing . . . good god, not only have they colorized it red, but they've gone so far as to italicize the damn thing.

This is not my Wild Cherry Pepsi.



From Sheila Regan from the City Pages' Dressing Room blog . . .

This Saturday, at the 'Scenes from the Telescreen' Short Film Marathon, cinephiles can get a small taste of works by some of their favorite filmmakers, and maybe discover some new ones. The new event is presented by the University of Minnesota's Cultural Studies and Comparative Literature Association (CSCLSA). Here, you'll have a chance to check out films by the likes of Wes Anderson, Werner Herzog, Jane Campion, David Cronenberg, Jim Jarmusch, David Lynch, Roman Polanski, Martin Scorsese, and more in a five-hour program that includes discussions. Pop in late, leave early, or watch the whole marathon. 

 The CSCLSA became official this year, according to filmmaker Joe Larsen, who's part of the group. His role with the association is to program the screenings. He has a video and arts degree from MCTC, and is currently finishing up his senior year at the U before he goes on to graduate school. 

 Part of the thinking behind presenting short films was that the association could get more filmmakers into the mix, and provide more room for discussion than it could with full-length films. The format also allows the event to be presented in a four- or five-hour block, so people can come and go as they may. 

Larsen chose all of the films. He made a point to select lesser-known works by very famous filmmakers, as well as shorts by people such as Swedish filmmaker Roy Andersson and Chinese filmmaker Jia Zhangke, whose names might not be as recognizable. The marathon includes a blend of dramas and comedies, with a few documentaries as well. 

 Larsen's favorite film is Herzog's Le Soufriere. It's the longest piece in the program, clocking in at 30 minutes, and will be shown last. The documentary follows the filmmaker as he goes to an island, where a volcano is supposed to erupt, and interviews the people who have remained there to die. 

 This fall, Larsen says the association will be running a weekly film series on Mondays from 4 to 6 p.m. at Nicholson Hall in room 135. In the spring, they'll be presenting tribute to Roger Ebert.